In fact, Google has stated publicly that their algorithm gets continuous updates several times every single day. Understanding how Google thinks might seem like an impossible task. But worry not, as there are some clear and certain things you can do to improve your search rankings.
Keyword-Optimized H1 Tags Don’t Correlate With Higher First Page Rankings
Good content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm. Promotional Content cards will be displayed in dedicated sections throughout Google Play, search results, and an app’s store listing. A good name should be engaging, distinctive, and have a high search potential. Having a distinct, unique name, that’s not a generic word will benefit your app in the future, when the traffic from branded keywords will be more relevant.
- And similar to headings, Google doesn’t give you a whole lot of room for creativity.
- Ever seen a snippet saying “Their website mentions service” in local results?
- You can use video content creation tools like Vimeo, Visme, and InVideo to DIY professional-looking videos.
- Remember, Rome wasn’t built in a day, and neither is a top-ranking website.
Looking to scale your business?
This ensures that each respondent can only rank each season once. For our example, we’ll ask respondents to rank their favorite seasons. The “Rows” and “Columns” fields in the question box are where you’ll enter the ranks and the different options that respondents can choose from.
Analyze the SERP with Semrush’s Keyword Overview
Tracking your SEO results, ensures your SEO campaigns are effective and that you’re getting the most out of your investment. On-page SEO or on-site SEO encompasses all activities carried out ON a webpage that aid in ranking well on Google. Backing up your claims with relevant statistical data is great for E-E-A-T and gets you on the good side of Google. LSI keywords are words, phrases, or entities that are semantically related to your primary keyword. Apart from Clearscope and SEO Anomaly Ubersuggest, SEO tools like Semrush and Ahrefs are useful for performing a competitor analysis. Use the Ahrefs website authority checker to analyze your Domain Rating.
A bakery that also sells coffee and pastries might list “Bakery” as primary and “Coffee Shop” and “Patisserie” as secondary. The type of business being promoted will determine what color and style the icons are. What’s more, you can even add a logo to be displayed instead of a standard icon. This proactive approach can reduce phone calls and help customers decide faster.
Check for broken links, as these can hinder indexing and negatively impact your domain authority. Regularly audit your site to fix any technical issues that may arise. Tracking your keyword positions over time is crucial for assessing the effectiveness of your SEO strategy. Regularly monitor changes in keyword rankings to see if your efforts translate into improved visibility. Tools like Serpple make it easy to keep tabs on your keyword metrics without overwhelming costs. Before checking your keyword rankings, you need to identify the keywords that are most relevant to your business.
If you have two pages that cover similar topics and target the same set of keywords, you are likely to run into a duplicate content issue. There are two big problems that happen when you have duplicate content. If both show up in the SERPs you can then end up with fewer backlinks to each page.
Look for keywords that use question-type language such as “what, why, and how”. Once you have disabled personalized results, you should select the location for your searches. On the Google homepage, click on your profile image (top right) and select “More Settings”. You can also view your keyword performance for particular pages by clicking the report’s “Pages” filter. If you do not have a Google Analytics account, you must use one of the other verification methods.
