When someone searches for a business or place near their location, they’ll find local results across Google in places like Maps and Search. For example, you can probably find local results if you search for ‘Italian restaurant’ from your mobile device. We try to show you the kind of nearby restaurant that you’d like to visit. At both the eligibility and ranking stages, Google calculates Ad Rank scores.
Create Google Search Console and Google Analytics Accounts
Next, we will look at how to optimize website level factors to improve website ranking. Let’s get started with our first ranking factor, i.e., choosing relevant keywords. These provide tips on how to search in ways that might lead to more helpful results. Learn more about our approach to delivering high-quality information in Search. Multitask Unified Model (MUM) is an AI system capable of both understanding and generating language. Almost all of the search results are blog posts listing top recommendations, not product pages.
Then you have your spokes, or cluster content, which are the additional pages that dive deeper into each of the aspects (child keywords) covered in the pillar page. ⚡️ Find more ways to optimize your website to rank higher and get more traffic fast with our free guide on 25+ Ways to Get More Traffic to Your Website. There isn’t one single ranking factor that will make or break your SEO. It’s the combination of all your technical, on-page, and off-page efforts that work together to help you rank higher on Google, get more traffic, and build trust.
Address user queries with question-based keywords
The good news is that Shopify is designed to make structured data (or site architecture) easy to implement for products and content marketing. And how do you correctly track online store visitors and behavior? With the right combination of Shopify SEO tracking and indexing tools. Introduction to Statistics is our premier online video course that teaches you all of the topics covered in introductory statistics.
Google Forms is a versatile tool, widely used for surveys, feedback collection, quizzes, and more. One of its most useful but often overlooked features is the ability to add ranking questions. These questions allow respondents to prioritize or order options based on their preferences, providing richer insights compared to standard multiple-choice or short-answer questions.
This is not about “keyword stuffing” – an outdated SEO concept that involves putting lots of keywords repeatedly into your content. That makes your posts or pages hard for people to read and won’t help you rank well in search engines. In addition to embedding videos on your web pages, it can also help to create your own YouTube channel where you upload these videos.
Add Keywords
- This encourages people to visit more pages on your site—which makes your website look good in Google’s eyes—and shows Google how your different content is connected.
- If appropriate, use secondary keywords (or parts of them) within subheadings.
- In turn, improved rankings and better usability result in repeat visitors and increase conversions.
- And to encourage your customers to use the needed keywords, consider asking for reviews of specific products or services of yours.
- The “Position” column shows your average ranking over the selected time period.
It’s like having an assistant who does all the heavy lifting, so you can focus on making data-driven decisions without getting bogged down by technical details. With this setup, your top ranks will be visually distinct, making it easier to spot trends or exceptional performance at a glance. Conditional formatting can be particularly handy when dealing with large datasets where spotting numbers manually would be like finding a needle in a haystack. Going at it manually as your list of products – and customers – grows becomes harder and harder. With developing machine learning tech, eCommerce automation is a must if you want to compete, and SEO is no different. But, as we mentioned earlier, you don’t want to go overboard with apps, as this can slow your site, which harms Shopify SEO.
User-generated content—like customer reviews, photos, and the Q&A section on your Google Business Profile—can also make or break your prominence. If enough people mention your “fantastic brunch” or “24/7 emergency service,” Google may start ranking you higher for those specific terms. Track your keyword rankings over time using Semrush’s Position Tracking tool. Lower-difficulty keywords are terms that attract weaker competition from other sites.
We have systems to help ensure we are showing original content prominently in search results, including original reporting, ahead of those who merely cite it. This includes support of a special canonical markup creators can use to help us better understand what is the primary page if a page has been duplicated in several places. We have various systems that understand how pages link to each other as a way to determine what pages are about and which might be most helpful in response to a query. Among these is PageRank, one of our core ranking systems used when Google first launched. Those curious can learn more by reading the original PageRank research paper and patent.
These posts are SEO Anomaly termed “low-hanging fruit.” Our job is to keep track of them and give them a revamp or refresh to boost their ranking potential. In general, your anchor text should describe the page you’re linking to. The Google algorithm accepts exact-match anchor texts for internal links, so use them as you like. You can use video content creation tools like Vimeo, Visme, and InVideo to DIY professional-looking videos. The whole point of E-E-A-T is that Google values and favors creators/blogs/websites that bring real-life experience with a product, service, or concept over others that don’t. Many SEOs understand that freshness is a ranking signal, but they mistakenly believe that it only applies to the content itself.
