Instead, we should think of TF-IDF as an important component of other more advanced on-page concepts. Even today, we start with keywords, and it remains the most basic form of on-page optimization. Enter any domain, and we’ll show you top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more. Enter any domain, and we’ll show you top competitive SEO metrics, such as Domain Authority, top pages, ranking keywords, and more. Search engines use automated bots called “crawlers” or “spiders” to scan websites. These bots follow links from page to page, discovering new and updated content across the web.
Increase Traffic & Leads
To do that, just type one of the keywords that you found into Google. These usually make great keywords for SEO because they come straight from Google. Get more tips on mastering this on-page optimization with our guide on optimizing UX for SEO.
- As mentioned earlier, incorporating links throughout your pages is a must, but it’s often something that’s easily overlooked.
- Outbound high-quality links can help search engines determine the overall value of your content.
- After the table, you’ll get an explanation of both types of SEO in further detail.
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A good rule of thumb is to aim for 60 characters or less for titles and 160 or less for meta descriptions. A URL slug is the text that comes after the main domain and slash in a web address, like squarespace.com/blog. Write a slug that incorporates your keyword and identifies your SEO Anomaly website structure when possible.
In some cases, orphan pages may still attract traffic—whether through direct, or other external links. Not every page on your website is easy to find or access—some can actually be hidden away with no internal links pointing to them at all. This is something we call “orphan pages.” These, if left alone, can quietly drag down your SEO, keeping valuable content out of sight for both users and search engines. Optimize your website for mobile devices, ensuring it’s responsive and easy to navigate on smartphones and tablets.
Dynamic Yield, for example, integrates with Google Analytics 4 and pulls that data to offer personalisation to the user. Use a simple plugin like Ajax Search Pro to add these powerful search features to your site. Technology advancements have brought in a whole new suite of machine learning and AI SEO tools. CareerFoundry is an online school for people looking to switch to a rewarding career in tech.
Implement Proven On-Page SEO Techniques
Core Web Vitals apply to your site’s mobile and desktop versions. The last step is to test everything using Google’s Lighthouse Chrome Extension. Don’t forget to check how it loads on different browsers and mobile devices. Google still struggles to properly crawl javascript, which means your site might look good to users but appear empty to Google. The easiest way to do that is to install the RankMath Pro plugin. It takes most of the hard work out of schema implementation and automatically adds the basics.
